Nickel proposes specific products with non-greasy textures that give visible results.  Because a man's skin is thicker and subject to more aggressions (sports, shaving) than a woman, all Nickel's formulas contain a higher percentage of active ingredients than any women's cosmetic product. Nickel's packaging is very masculine, heavy, square, metallic...generous too: all tubes are 2.6oz so you can apply the product generously.