Freshface Perfecting Eye Primer absolutely erases imperfection and creates a flawless eye.

The Tale of the Perfecting Eye Primer

Alina Roytberg, Creative Director of Fresh Living Makeup, invites you to get in touch with your inner perfectionist. The Freshface Perfecting Eye Primer absolutely erases imperfections surrounding your delicate eye area, providing a flawless surface whether in preparation for Living Makeup application or just to show off smooth skin!

This protective veil of emollients and antioxidants also prolongs the life and look of your eye makeup. In short, the same benefits of the beloved Freshface Primer are now available in a dedicated eye product that is easy, elegant and efficient to use, one that enhances not only the appearance but also the condition of your skin. You won't feel it when it's on, but you will feel the effects of noticeably smoother skin around the eye, skin that sidesteps creasing and deflects dark circles. With the Freshface Perfecting Eye Primer, you come eye to eye with the skin you've been looking for.

Modern Rituals

Exquisite waxes of rice bran and immortelle and antioxidant-rich black currant seed oil are

encapsulated in a modern delivery system so that the Perfecting Eye Primer glides on in one easy stroke. No need to press - the soft, non-oily texture releases effortlessly. Apply to the outer corners of the eyes, across upper lid and browbone, and to outer area under eyes where needed.

Fine lines are filled in and evened out by these elegant, advanced and feather-light waxes. Skin feels like you have nothing on - and yet it feels and looks noticeably smoother.

At the same time light reflective pigments render these fine lines invisible by diminishing light-fall and reducing shadows. The Perfecting Eye Primer also brightens the eye, and therefore softens dark circles by restoring clarity.

The Perfecting Eye Primer makes every look accessible, from enhancing nude or neutral shades as well as smoothing your periorbital area (the skin surrounding your eye) when it is the center of attention in a more dramatic look.

Much like its counterpart, the Freshface Primer, the Perfecting Eye Primer delivers such amazing results that it can actually be used as an end in itself! Enjoy smooth supple skin, even when you're not wearing makeup. Just think - tooling around on a lazy makeup-free afternoon no longer requires sunglasses! Imagine leaving the gym and showing off a glow through skin with a flawless finish. Now that's something to smile about!

Tired eyes are instantly refreshed with soothing, cooling cucumber extract - a moisturizing botanical saturated with anti-inflammatories and healing agents. In fact, like all Fresh Living Makeup, the Perfecting Eye Primer is a bridge between your skincare and makeup rather than a dividing line.

Its advanced ingredients boast beneficial treatment properties as well - sealing in hydration and protecting your skin throughout the day from moisture loss and aging free radicals:

* Rice bran wax protects against moisture loss and is associated with promoting collagen formation.   

* Immortelle wax, obtained from the legendary Everlasting plant, also traps moisture and is noted for its inherent reparative and anti-inflammatory properties.

* Black Currant Seed Oil contains an impressive quantity of gamma linolennic/linoleic acid and essential fatty acids vital to the maintenance of beautiful and healthy skin). This sweet treatment oil also bursts with antioxidant Vitamin E, in addition to the Vitamin E Fresh has thoughtfully added.  This powerful antioxidant is associated with preventing cell damage

when applied topically prior to UV exposure. Meanwhile, perfecting Vitamin A works in the long run, continually improving your skin's texture and moisture content by promoting cellular regeneration.

* Cucumber extract, again, tones and refreshes the eye with its abundance of anti - inflammatories.

While the Perfecting Eye Primer heightens the performance of your eye treatment, it does not replace it! Tend to this vulnerable skin with Soy Eye Cream (see Fresh Lifestyle).

Fresh Lifestyle

To nourish the eye area, begin by applying Fresh Soy Eye Cream. Anti-inflammatory waters of

cornflower, chamomile and rose top off the impressive ingredient list on the generous tube of

treatment. These elegant extractions deflate puffiness and hydrate the eye area.

Softening soy proteins, the backbone of the formula, nourish the skin with moisturizing amino acids to soften fine lines and promote elasticity.

Conditioning oils - including precious evening primrose - not only smooth but protect with their antioxidants. The lightweight formula is rich but not greasy and is instantly absorbed so you can reach for your Perfecting Eye Primer without delay.

Absolute Concealer

By re-texturizing areas of the eye in need (laugh lines, folds, creases), Perfecting Eye Primer sets the stage for Absolute Concealer to effectively conceal and soothe dark circles. Umbrian Clay prevents this effective eraser from creasing while Porphyridium Cruentum, Fresh's own concentrated micro-sea algae proven to deliver moisture and proven to be self-adjusting, ensures optimal hydration. The Concealer, like the Primer, need only be applied where necessary (they do not have to overlap throughout application), making for a truly natural texture and less product more.

To review: think of each product as a tool - where lines need filling, the Primer physically evens them out; where dark pigmentation needs correction, the Concealer corrects color with color.

Fresh Eye Shadows continue the treatment tradition of Fresh Living Makeup, infused with

antioxidant green tea. Choice mineral pigments are finely micellized to create powder shadows that deliver sheer to dramatic hues. Already crease-resistant, when used on top Perfecting Eye Primer, the shadows create a look that lasts all day and all night.

Fresh Eye Lusters can also be used atop the Perfecting Eye Primer and of course due to their unique rosewater base, they maintain a sexy wet look even while drying to a crease-proof finish compatible with Fresh Eye Shadows.

Don't overlook the use of Fresh Face Lusters in the eye area. They can be used to wander around nude, as it were. Sweep into crease to contour and across browbone to highlight, but also, because of their incredibly moist formulation, feel free to apply them under the eye area. Melting into the skin, never chalky, the crushed Polynesian pearl also brightens and compliments the light reflecting action of the Perfecting Eye Primer.

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